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Creating Your Business Email

Creating Your Business Email

Day 3 Build Your website challenge

 

I will show you step by step how you can create your business email from the Siteground Control panel, I will show you how to create an email account for business. SiteGround provides cPanel, so you will be able to access it to create the Email Accounts.

First, you need to login to cPanel and click on the Email Accounts icon located in the mail section.

Next, you will need to type in the new Email account you want to create and fill the necessary information for it.

 

  • Email – enter the email address you want to create. Note, that if you have more than one domain registered you will need to choose the right one.
  • Password – select a strong not easy to guess the password for your new email account. The password strength helps you make it secure enough.
  • Mailbox Quota – choose the size of the mailbox. Note, that different accounts have different maximum mailbox size. You will see a note with your specific limitation above this field.

Once you’re ready, press the Create Account button at the bottom. That’s it.

HOW TO RETRIEVE YOUR EMAILS

To receive your business emails, you have two options, you can access it via your control panel, visit the same email section and click on webmail, type in the username and password you have just created and sign up

OR

You type into your address bar yoursitename.com/webmail and it should take you to the sign in page and you use your details to log in. You will then be presented with three different email clients you can choose anyone to access your emails.

EMAIL FORWARDERS

You can set up email forwarders for your emails,  you can choose to forward the email to a pop address if it saves you logging in every time. Visit the same email section and select the forwarders option

Click on the add forwarder button and type in the address you would like to forward and in the destination section, type in the address you would like to forward to the email forwarded to and click on the add forwarder button and you are notified that it has been done

That was also easy wasn’t it

Well Done!!

 

Hey, I’m Tosin!

My name is Tosin Oguzie  and I am a marketing expert for online service and product businesses , I teach small business owners about business principles and techniques that worksso you don’t have to struggle.

If you’ve come to learn about squarespace, running an online design biz and everything in between, you’re in the right place!

Grab my FREE Sales Funnel Checklist

Learn how to create systems that take your customers on a journey.

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You Cannot Sell To Everyone: Know Your Ideal Customer

You Cannot Sell To Everyone: Know Your Ideal Customer

One of the biggest challenges entrepreneurs face when setting up their own business or even as they grow their business is that they try to sell to every body and they assume everyone is a potential customer.

I see a lot of entrepreneus describe their target customer as

Geez that is like describing a quarter of the population .

What is important in

Without getting clarity in that one customer your products is for , you will struggle to attract the right customers or evn attract any customers at all because your marketing message will be diluted  and generic. Your message will not resonate with them .

There are benefites to takiing the time to define the profile of your ideal customer  one of which is your limited budget and attempting to reach the whole world all at once is a recipe for disaster so it is wiser and more profitable to define your ideal customer ,  target that as aggressively as possible to begin.

Should I create a customer Avatar?

  • You should create a customer Avatar if you want to increase your conversion rates
  • Attract More of your best customers
  • Create adverts that work

Why should I create an Avatar?  

  • It helps to hone your marketing message so it appeals to a specific individual or group
  • Increase your lead conversion rates
  • Attract more of the right customer
  • Marketing

What is a customer Avatar and How do I create a customer Avatar?

A customer avatar is a detailed fictitious representation of your ideal customer.

How to Create a customer Avatar

  1. Download the Customer Avatar Template to capture all your identified information
  1. Describe Your Customers: Understand who your ideal customer is and what similarities they have. Define your customers with the following criteria:
  • Background: Jobs, Education etc
  • Demographics– their age, gender, income, etc.
  • Psychographics – their personality type, preferences, etc.
  • Interests – their similar likes and dislikes, sports, hobbies, etc.
  1. Locate Your Customers: Define your customer interests and where they are attracted to, whether a physical location or a cyber space where they gather.
  • Where do they hang out?
  • What do they read? Both online and offline?
  • What do they search for online?
  1. Understand their Goals and Values and Objections
    Document your customer needs , Challenges , what drives the need for your products or services, what their goals are and what benefits it will be to them in using your products or service
  • Where do they begin their research?
  • What is their challenge, Pain points or need?
  • What are the benefits to them in finding a solution?
  1. Connect with Current Customers: Reach out to your current ideal customers to gain additional insight into what made them select your business over others. Conduct interviews, formally or informally, and gather information such as:
  • How they came across your company
  • Why they chose your company above all other competitors
  • Why they are repeat customers with your company
  • What you do different that others don’t?
  1. Build your Customer Avatar: Develop profiles that describe specific segments of your current customers, and ensure that these profiles are close to reality as possible so that you can truly understand this group of customers.
  • Describe your client profiles
  • Create a specific avatar for each identifiable client group and name them
  • Include representative images of ideal clients

Once you have completed these six simple steps you will have a clear picture of the type of customers your business should target. you will find that every time you create a new product or service, write any content about your product and having your ideal customer in mind you marketing message will be more focused and consistent, you’ll be able to better reach the new customers you need to take your business to the next level. You will also be able to develop and understand the journey that your customer goes through end to end

Key Points

  • An avatar is a fictitious character that represents your ideal customer
  • You may have multiple avatar profiles
  • Be specific about your avatar’s story
  • Use this profile to think of your marketing channels

 

Hey, I’m Tosin!

My name is Tosin Oguzie  and I am a marketing expert for online service and product businesses , I teach small business owners about business principles and techniques that worksso you don’t have to struggle.

If you’ve come to learn about squarespace, running an online design biz and everything in between, you’re in the right place!

Grab my FREE Sales Funnel Checklist

Learn how to create systems that take your customers on a journey.

Free Marketing Resources advertisement